I had two interesting experiences while I was searching for videos recently. In one case, I was looking for available options for unused 529 funds. I didn’t find the right video, but after considerable trial and error, I found a perfect video. The only problem is that it discussed “education expense accounts” without using the word 529 in the title or meta description, so finding it was tough.
In another (technical) example, I was looking for a video that discussed details about implementing a Zero Trust Security architecture. My searches didn’t yield the right results, but again, after considerable trial and error, I found what I was looking for. In this case, the speakers discussed ZTS at length, but since ZTS wasn’t mentioned in the title or meta description, the video wasn’t optimized for search.
In the first case, the search experience would have been far better if the system was smart enough to know that 529 and “education expense accounts” are similar, since a 529 is a type of qualified expense account. In the second case, it would have helped if video search searched “inside” a video – i.e., the video transcript – instead of just the title and description.
In a nutshell, that is why I built videotobe.com (https://videotobe.com/).
Video content is the dominant (some would say ONLY) form of communication today. Whether it’s educational material, entertainment, or product reviews, videos serve as an indispensable resource. However, with the colossal amount of video content available, finding specific information within these videos can be a daunting task. Enter the ability to search inside videos, a revolutionary feature that offers numerous advantages to viewers.
Here’s the basic case for why offering powerful, contextual, in-content search will yield results for you:
According to statistics, viewers waste up to 20% of their viewing time searching for relevant content within videos. The ability to search inside videos significantly reduces this time, allowing users to quickly pinpoint the information they need.
A seamless user experience is vital for keeping viewers engaged. Video search minimizes disruptions, ensuring that users can find what they want without navigating through irrelevant segments. This not only keeps viewers satisfied but also leads to higher retention and loyalty. In fact, 55% of viewers are more likely to return to a platform that offers a robust video search feature.
The ability to search inside videos enhances accessibility for individuals with disabilities, especially audiences with ADHD and neuro-divergence . Viewers can search for content that caters to their specific needs, making videos more inclusive and inviting.
Content Monetization: Content creators can benefit from video search as well. With advanced search capabilities, they can deliver more targeted advertisements and sponsorships based on a viewer’s specific interests. This not only benefits creators but also ensures viewers receive ads that are relevant to their preferences.
The ability to search inside videos is a valuable tool for both viewers and content creators. It saves time, enhances the learning process, improves the overall user experience, promotes accessibility, and offers new monetization opportunities.
If you want to enable powerful search for your own videos, no matter the platform, look at https://videotobe.com/ and reach out today.
Leave a Reply